BLACKSOCKS keeps track of the regional temperatures with the help of the data generated by. We of course have lots of more exotic locations like the Maldives where we have four customers, even if it is not really a sock country!Ĭustomers' places of residence are allocated to a region based on the first two digits of their postcode. The USA and Germany regularly vie for position as our second largest market. Although our native land of Switzerland is still our top market, we are increasingly operating outside of the country. We now ship our socks to over 100 countries. This is not likely to change any time soon, even if everyday business outfits have become drastically different over the past 20 years. Our plain, patterned, and brightly colored socks are becoming more popular every year. In 1999, the name said it all: BLACKSOCKS sold nothing but black socks until 2008. Other models have also now broken the million barrier. Our best-selling classic calf socks made a career for themselves by selling millions all on their own. When we first started selling socks online in June 1999, we could never have dreamed that one day we would have sold millions of socks. 2019 - 20 Years of BLACKSOCKS Millions of Socks ^ "Blacksocks wandelt in den Fussstapfen von Amazon".^ "Radio-Tagged Socks for the Obsessive".^ "Classic Calf Socks: Smarter Socks with Plus+ | BLACKSOCKS".^ "Thanks to RFID, You'll Never Lose a Sock Again".^ "History and Milestones since 1999 | BLACKSOCKS".^ "Sock subscription service reaches US - Direct Marketing News".^ "Review: is as simple as it sounds"."Socks Don't Match? How About a Subscription?". ^ BusinessWeek article, "BW Online | J| A Web Outfit with Socks Appeal".^ "Entertainment News, Celebrity Interviews and Pop Culture - ABC News".^ "Made in Italy: the Origins of Our Socks | BLACKSOCKS".^ "Review: Is as Simple as It Sounds".^ "The World's First Sock Subscription | Order Online | BLACKSOCKS".In April 2017, Blacksocks launched an order button for customers to order socks and other items directly from their closets. The app also contains a scanner that determines the extent of color fading for any brand of sock, and provides data about the socks such as wash count, date of order, paired status, sock ID number, and whether the sock is left- or right-footed. In addition, Blacksocks released an iPhone mobile application, which, when used in conjunction with the Sock Sorter, beeps once a single sock is brought next to its pair. Smarter Socks are implanted with RFID chips that communicate with the Sock Sorter, which allows iPhones to be RFID-compliant. In September 2012, Blacksocks released its Smarter Socks, the first socks to use radio-frequency identification technology to facilitate sorting and to ensure that each sock is correctly matched to its pair after washing. In September 2008, Blacksocks celebrated its one millionth pair of calf socks sold. Rosen was selected for the position after she approached Liechti about marketing the concept in North America after she learned of the service during a European business trip. The Rosen Group also oversees the company’s public relations efforts. Lori Rosen, founder of New York-based public relations firm The Rosen Group, serves as managing partner for U.S. The company's subscription offers three pairs of identical socks every four months for an annual "sockscription" of $89. North American launch īlacksocks expanded its coverage when it launched in North America on March 19, 2009. By 2009, Blacksocks had delivered over one million pairs of socks to Europe. In 2001, the company changed its name to Blacksocks SA, a corporation based out of Zurich. According to Liechti, he was inspired to form a sock subscription service after wearing and mismatched socks to a traditional Japanese tea ceremony for business clients. The company was founded in 1999 by Marcel Roth and Samy Liechti as a general partnership.
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